“The most important thing I’ve learned in the business is positioning & re-positioning buildings to be differentiated from the competition. We are in the commodity business. What we do is we produce things that other people are producing in large quantities (office space). So how do we compete against a world where we are just imitating that which other people are also producing? We’re not Google or Apple which have innovation. What I try to work on all the time is reinventing what I do to make it different, to make it special.” – Larry Feldman
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