Larry Feldman: We have a proprietary method of marketing that is different and unique in the market, and that is that we market through real estate brokers.
Larry Feldman: I’ve learned the very hard way not to buy properties in markets that are an airplane ride away, or in far-flung markets that I know nothing about. It has to be in our backyard, on street corners we know, and it has to be a strategic fit.
Jonathan Schneider: The value proposition that I think Feldman Equities brings, unlike other sponsors, is that, one, we’re very specific.
Larry Feldman: We want to buy a platinum location. We can change anything about the building, physically. We’ve even, in our history, reclad entire buildings, end to end; re-windowed them; we’ve gutted them.
Jonathan Schneider: Up until recently, the investment philosophy for Feldman Equities has been, “Go out to the market and find a good deal that we could find institutional money for; raise that money; find the best debt possible; then, acquire that asset.”
Larry Feldman: We do a top-to-bottom financial analysis where we evaluate all of the costs necessary to work our magic. We reinvent the office building. We do things like these amazing fitness centers; we do new lobbies; we put in chill zones; we put in cappuccino machines, and soft seating.