Tower Realty Trust (Marketing Strategy)

Copyright ©1998 By DBD International, Ltd. All rights reserved.

When the privately-held Feldman Equities became the publicly-traded Tower Realty Trust, DBD (DBD International, Ltd), http://www.dbdinternational.com, worked closely with management to develop a strategy that would properly and cohesively launch this new real estate investment trust. First we created the new identity and a business system ensuring one distinctive voice was presented throughout the offices in Arizona, Florida and New York.


Based on a strategy of Acquisitions, Repositioning and Turnarounds spelling A.R.T., we formulated the slogan, Making Turnarounds a Work of Art, and applied it the national ad campaigns and on-line applications.


Our ad campaign headline reads, "Redefining the ART of the Deal." We thank Trump for the inspiration allowing us to carve out a new niche in this market category.


And to keep the TRT (Tower Realty Trust) story and brand alive, we consistently introduce and position the company with industry leaders ensuring the TRT story is one that will never end and always be of vital interest to its public. Stay tuned to see the power of this brand build, build, build.

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